With practical leadership programmes, strategic coaching and team workshops
Traditional leadership development is not fit for agency life. It is created for the corporate world.
Your leaders don't have time for week-long offsites and theory-heavy courses. They need a practical approach that creates real results without pulling them away from delivery.
Your senior leaders in creative agencies face unique challenges: navigating the shift from doing to leading, managing complex client relationships under pressure, and balancing delivery standards with team development. Without structured support, even your strongest talent can burn out, disengage, or leave.
We provide targeted leadership development through group programmes, 1:1 coaching, and team workshops designed specifically for creative, experiential and events agencies to help your leaders make their next big leap from good to exceptional, strengthening decision-making, improving team performance and retaining your most valuable leaders.
Why now is the time to invest.
30% of agency employees cite lack of career development as a primary reason for leaving (IPA Census)
70% of agency leaders report being promoted into leadership roles without formal training (LinkedIn Learning)
The average agency employee stays just 3 years, leadership development is one of the top reasons people stay (4A's)
Agencies with strong leadership development report 21% higher profitability (McKinsey)
Poor delegation costs agencies an estimated 20-30% of leadership time that should be spent on strategy (Harvard Business Review)

A 6-month group leadership development programme for senior leaders in creative agencies. Delivered through monthly live sessions, structured teaching, peer learning and The Leadership Line framework.
What's included:
Monthly live sessions facilitated by Suzy Malhotra
Peer group at the same leadership level
Structured teaching, not just discussion
Real agency scenarios brought into the room
Practical tools leaders can use immediately
Support between sessions to embed learning
Lifetime access to recordings, workbooks and resources
Your leaders will sharpen their vision, strengthen decision-making and build sustainable, high-impact leadership practices.

Strategic 1:1 coaching for senior leaders navigating complex transitions, building leadership teams, or stepping into bigger responsibility.
Ideal for:
Managing Directors navigating growth or restructure
Heads of Department stepping into wider responsibility
Founders transitioning from doing everything to leading effectively
Senior leaders requiring confidential strategic support
A leadership partner and confidant for your senior leaders who provides strategic support tailored to their specific context and challenges.

Engaging sessions for leadership teams or company-wide events, delivered virtually or in-person
Topics include:
The Leadership Line: Above vs Below the Line Leadership
Strategic Decision-Making Under Pressure
Delegation That Actually Sticks
Holding Boundaries Without Guilt
Managing Difficult Conversations with Clients and Teams
Building Leadership Capability Across Your Agency
Leading Through Growth and Change
A flexible framework delivered to fit your team's specific needs, challenges, culture and context.
Unlike generic corporate leadership training, The Leadership Line focuses on the real situations your leaders face daily: client pressure, delivery challenges, team dynamics, and commercial responsibility.
We don't pull leaders away for full-day training that stalls teams and disrupts delivery. Whether through our 6-month Above the Line Programme (monthly 2-hour sessions) or focused team workshops (60-90 minutes), we deliver sustainable high-impact results without disruption.
The Leadership Line framework helps leaders recognise when they're operating:
Above the line: Coaching, strategic, intentional
Below the line: Firefighting, reactive, doing
The best leaders don't stay above the line all the time. But they catch themselves before they spiral. That's what we strengthen.
You'll be remembered as a leader who develops leaders
Your best people have the talent, but without the right support, tools and frameworks, even high performers can struggle with delegation, boundaries, or team dynamics that limit their effectiveness.
When you invest in leadership development, your leaders gain the decision-making confidence, strategic thinking, and communication skills that drive measurable business results.
Stronger leaders create stronger teams and that's how you build a resilient agency.
Jess, Head of Events | Callow Events
Unlike generic corporate leadership training, The Leadership Line focuses on the real situations your leaders face daily: client pressure, delivery challenges, team dynamics, and commercial responsibility.
We don't pull leaders away for full-day training that stalls teams and disrupts delivery. Whether through our 6-month Above the Line Programme (monthly 2-hour sessions) or focused team workshops (60-90 minutes), we deliver results without the disruption.
The Leadership Line framework helps leaders recognise when they're operating:
Above the line: Coaching, strategic, intentional
Below the line: Firefighting, reactive, doing
The best leaders don't stay above the line all the time. But they catch themselves before they spiral. That's what we strengthen.
You'll be remembered as a leader who develops leaders
Your best people have the talent, but without the right support, tools and frameworks, even high performers can struggle with delegation, boundaries, or team dynamics that limit their effectiveness.
When you invest in leadership development, your leaders gain the decision-making confidence, strategic thinking, and communication skills that drive measurable business results.
Stronger leaders create stronger teams and that's how you build a resilient agency.

With nearly 30 years inside creative agencies, progressing from Project Manager to Client Services Director and Board member at 4D Design, I understand the unique pressures facing agency leaders.
I was promoted because I was a strong operator. Then I was responsible for teams, clients, delivery standards and the leadership decisions that sit alongside performance and margin.
Nobody taught me how to make that shift, I just had to find my way.
After closing 4D in 2020 and my own cancer diagnosis, I trained as a coach and realised that what caused me the most stress, the managing people, holding boundaries, making decisions under pressure was exactly what every creative agency leader struggles with.
Today, I work exclusively with senior leaders in creative, experiential and events agencies to help them make their next big leap from good to exceptional, from doing to leading, without burning out.
I give your leaders what I never had: clear frameworks, strategic support, and a trusted thinking partner and confidant who understands creative agency life.
My work is designed specifically for creative agencies. Every programme, workshop and coaching partnership can be tailored to exactly what your leaders and your agency need.
I'll take care of everything to ensure your teams get practical, strategic and immediately actionable support that empowers them to lead with confidence and impact.
If you're a progressive agency who knows that when you develop your leaders, they develop your business, I would love to support you.
Executive and Leadership Coaching for Creative Agencies
The Leadership Line helps senior leaders in creative, experiential and events agencies make their next big leap from good to exceptional, from doing to leading.
Founded by Suzy Malhotra, coaching focuses on staying above the line: making strategic decisions, holding boundaries, and leading teams without burning out.
Based in Henley-on-Thames | Working with agencies across the UK and globally
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